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City Of Ferndale
information@ferndalemi.gov
300 East Nine Mile Road
,
Ferndale
,
MI
,
48220
,
US
248-546-2525
2021 Business Promo Program Application
Complete all fields below to the best of your ability. Reach out to jtwardy@ferndalemi.gov with questions. Applications due by 5/1 at 7pm!
Part 1 of 3: All About Your Business
Business Name (Use the name you advertise as if different from your official name)
Business Street Address (Only Ferndale-based Businesses are eligible)
Business Point of Contact Name (First and Last)
Business Point of Contact Email Address
Business Point of Contact Phone Number
Part 2 of 3: Your Web Presence and Ad Goals
Do you have a monthly budget for digital marketing?
Choose One
No
Yes, but not every month
Yes, at least $25 per month
Yes, at least $50 per month
Yes, at least $100 per month
What is the online presence for your business?
Choose One
Google listing only
Google listing and at least one social media platform
Google listing, at least one social media platform, and a business website
No web presence
Other
How do you manage and track advertising for your business?
Choose One
I do not have a structured advertising program
I run ads regularly and track them using google and facebook
I run ads regularly and have a third-party software or vendor for tracking performance
Do you have an advertising goal for this summer, fall, or holiday season? What is it? Examples include (but aren't limited to) announcing a new product, a special promotion or event, or a sales/customer reach target.
Part 3 of 3: The Fine Print
The Program will provide subsidy for analytics and ad design services. To maximize the impact of that subsidy, applicants that can meet the following conditions will be prioritized for funding. Please contact jtwardy@ferndalemi.gov if you have any questions or concerns.
If selected, can your business commit to a minimum monthly advertising budget of $25, to be spent on running digital ads for your business, from June 2021 to January 2022? NOTE: Answering "no" will not disqualify you from participation. This question helps us evaluate potential for impact.
Choose One
Yes
No
If selected, can your business commit to a monthly ad analytics budget, supporting ad tracking and management, from June 2021 to January 2022? NOTE: Answering "no" will not disqualify you from participation. This question helps us evaluate potential for impact.
Choose One
No, I cannot commit.
Yes, I can commit to up to $100 per month ($800 total)
Yes, I can commit up to $125 per month ($1,000 total)
If selected, can your business commit to connecting with our digital analytics partner, Pitch Black, no later than May 7 to coordinate activation of digital advertising software?
Choose One
Yes
No
If selected, can your business commit to connecting with our ad design partner, Studio Incognita, no later than May 7 to schedule an ad design consultation?
Choose One
Yes
No
disregard this